Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
I don’t know how to run a business. Yep, I said it. And it’s true. Back in 2005, my business partner came to me and said he was leaving. He was leaving to pursue a lifelong passion and a new career. At that time, he was the business manager, in charge of the books, the…
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Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns…
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When people think of a Customer Relations Management (CRM) tool, they think “sales.” If that’s the case, then you’re doing it wrong. Yes, this is where they can manage and analyze all customer/prospect data – a repository for all the information that their sales team needs to be successful and a place where they can…
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A media strategist creates a pathway to success, whether you want to grow awareness, increase revenue, take on new markets or outdistance the competition. Tailoring advertisements to the client’s goals is the one of the most important aspects of media buying and as we enter 2018, we now have some new and unique avenues to…
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As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has…
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