Omnichannel, cross platform marketing aren’t just buzzwords (well, yes they are but what do they mean?). To ABC’s media team, they mean getting your message to your target audience, on any screen, newspaper, or smoke signal, wherever they are, and at the right moment. While any single marketing tactic can influence brand lift and revenue for your business, our multifaceted approach multiplies the effectiveness of your ad dollars, giving you greater ROI with the strategic planning and analysis behind it to rinse and repeat over and over again.
TRIED AND TRUE
The tried-and-true methods of advertising. Sure, digital has taken a bite out of traditional ad revenue, but traditional methods like TV, print, radio and outdoor (think billboards) are still some of the widest-consumed and most effective forms of advertising in existence. Our strategists take the headaches out of planning, buying and incessant calls from media reps. We monitor where and when your ads are running and know all the right people to call to get you the best deal on your ad placement.
ALL THINGS DIGITAL
Let us help you navigate the digital world of display, search engine marketing and optimization, native and branded content, OTT/CTV, streaming audio and more. With all the privacy issues and laws and regulations, the digital advertising space can be a nightmare of uncertainty and “disapproved” ads. We know all the rules and how to get your business in the feed of your audience. Do you know how to advertise during the “death of the cookie”? Don’t sweat it – we do.
HYPER-TARGETING IN REAL TIME
Since the MySpace days of yore, we’ve been experts in the tricky and ever-changing landscape of social media management and advertising. We know where your target audience is and how to reach them across all social platforms. Whether it’s a super niche sub-Reddit, an influencer’s Insta feed or if you just need your mascot doing the latest TikTok challenge, we got you.
KEEPING AT IT
Ever see an ad on social media, then again while browsing a news site and then suddenly you’re getting emails for the same product? That’s retargeting/remarketing. We serve ads to your target audiences at multiple touchpoints with relevant content that leads them further down the funnel and closer to picking up the phone, visiting your store, or submitting an order online.
DOING THE HOMEWORK
ABC has helped companies with a wide variety of products and services, and we can help you too. If you need to be in Obscure Widgets Quarterly magazine or just on the front page of the daily news, we’ll do the legwork to find out what’s going to make the most impact for your business and who needs to see your message.
MAKING SENSE OF IT ALL
We’ll spare you the pages of line graphs and pie charts that make our media team geek out and provide easily-digestible analytics that go beyond impressions and click-throughs to deliver insight from years of experience and guide your existing and future campaigns.
AND ANOTHER THING…
It’s in the name ABC Creative. We are idea-driven, and because of our extensive background with numerous industries, we can produce quick creative needs: TV spots, social media ads, content marketing and digital advertising assets to name a few.