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Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

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24 Hr. Brand Bash

As the name implies, the 24hr. Brand Bash crams our entire creative process into one marathon session of 24 consecutive hours. Believe it or not, we’ve actually pulled this off several times and it’s actually our favorite day of the year because of the good work we get to do for the Central New York community.

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  • Current: 24 Hr. Brand Bash

ABC is part of a great community. When we thought about how a creative agency could give back, we created the 24hr. Brand Bash.

A lot of companies sponsor events or write checks for charity and that’s all well and good. But, creativity is our currency here at ABC and the 24hr. Brand Bash is how we give it away.

From sunup to sunup, we pour every ounce of energy into an entire rebranding of a deserving nonprofit organization, free of charge. It’s essentially months of work squeezed into one crazy day and night dedicated to the cause. And we love it.

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