A Second in the Life of the ABC Team

(6/1/20 – Syracuse, N.Y.) Since 2016, ABC Creative has periodically produced “A Second in the Life” videos that capture the everyday lives of ABCers. From behind-the-scenes peeks at our work to our home lives, we make sure to catch it all. While working hard from home through the COVID-19 pandemic, our lives began to look…
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Client Kudos: Visions’ Heart of a Hero Spotlight

(6/1/20 – Endwell, N.Y.) Our client Visions Federal Credit Union is shining light during these uncertain times. The Heart of a Hero Spotlight program showcases efforts made by individuals who are making a difference within Visions’ communities. These individuals exemplify exactly what it means to be a hero. They are individuals who are stepping up…
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ABC Earns National Award for Nonprofit Work

(5/19/2020 – Syracuse, N.Y.) ABC was recently honored with a Communicator Award of Distinction in the Cause-Related Integrated Marketing Campaign category for our work with the Good Life Youth Foundation. Syracuse is home to the highest concentration of poverty among African Americans and Latinos in the country and teens with no alternatives tend to turn…
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Videos Encourage the Quarantined to Make Plans

(5/4/20 – Syracuse, N.Y.) At first, destination marketers fretted at the prospect of the pandemic’s chilling effect on travel. But research is showing opportunity, especially in drive-time feeder markets. We wanted to speak to those homebound masses with emotional reminders that things will (eventually) get back to normal. When they do, the destinations ABC represents…
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