(6/1/20 – Syracuse, N.Y.) Since 2016, ABC Creative has periodically produced “A Second in the Life” videos that capture the everyday lives of ABCers. From behind-the-scenes peeks at our work to our home lives, we make sure to catch it all. While working hard from home through the COVID-19 pandemic, our lives began to look…
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(6/1/20 – Endwell, N.Y.) Our client Visions Federal Credit Union is shining light during these uncertain times. The Heart of a Hero Spotlight program showcases efforts made by individuals who are making a difference within Visions’ communities. These individuals exemplify exactly what it means to be a hero. They are individuals who are stepping up…
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(5/19/2020 – Syracuse, N.Y.) ABC was recently honored with a Communicator Award of Distinction in the Cause-Related Integrated Marketing Campaign category for our work with the Good Life Youth Foundation. Syracuse is home to the highest concentration of poverty among African Americans and Latinos in the country and teens with no alternatives tend to turn…
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(5/4/20 – Syracuse, N.Y.) April is National Child Abuse Prevention Month, a month that is very important to our client McMahon Ryan Child Advocacy Center that also celebrates “Go Blue 4 Kids Month.” Go Blue 4 Kids is a month dedicated to raising awareness and funds for the Center. It is normally when the center…
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(5/4/20 – Syracuse, N.Y.) At first, destination marketers fretted at the prospect of the pandemic’s chilling effect on travel. But research is showing opportunity, especially in drive-time feeder markets. We wanted to speak to those homebound masses with emotional reminders that things will (eventually) get back to normal. When they do, the destinations ABC represents…
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