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Montgomery County Gets Rebrand, New Website from ABC Creative

(2/23/24 – Amsterdam, N.Y.) Visit Montgomery is looking good these days with a fresh, new logo and upgraded website courtesy of ABC Creative Group.

ABC took inspiration from all the things that make Montgomery County unique, like its rich history, the Erie Canal and outdoor adventure. The website brings the logo to life with tons of content outlining the aforementioned attraction to go along with plenty of stunning visuals that invite travelers to “Come Here to Get Back.”

The website uses lots of video to illustrate the recreational opportunities and natural beauty of this area just outside Albany. ABC assembled all the assets to create a digital experience, including expansion of written content throughout.

A complementary travel guide delivers the county’s inspirational story in print. ABC has been a longtime collaborator with Montgomery County on tourism and economic development initiatives that utilized the agency’s web, paid media, collateral and content development expertise.