Project Spotlight: Choose Your Savings

(11/8/18 – Syracuse, N.Y.) It’s a national fact that Americans aren’t great at saving. Surveys suggest the majority of us have less than $1,000 in the bank. Visions Federal Credit Union challenged ABC Creative Group to increase deposits despite that trend. But, advertising traditional savings accounts would not be enough to inspire a tough crowd…
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ABC Director of Photography Develops Film Skills

(10/3/18 – Syracuse, N.Y.) As long as he doesn’t go all Hollywood on us, we’re pretty cool with Todd Thompson’s side gig making movies. Todd occasionally moonlights as a digital loader for American High, a film production company based in Liverpool. He’s worked on two films to date: “Looks that Kill” starring Brandon Flynn and…
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A Recruitment Video with a Cause

(10/3/18 – Syracuse, N.Y.) Facing a shrinking workforce, the Onondaga County Sheriff’s Office needed to inspire new recruits. So, ABC cinematographers captured footage from virtually every Onondaga County Sheriff’s Office operation for an epic recruitment video about a year in the making. The goal was to show all the many different roles deputies fill that the…
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Fresh Website and Campaign Lift Convention

(9/5/18 – Syracuse, N.Y.) Backed by a new website and revamped promotional materials, the Firemen’s Association of the State of New York enjoyed another year of success at the organization’s 146th annual convention in August. Planning started back when the calendar turned to 2018, with ABC managing early mailings and developing an entirely new look…
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