Loans are necessary for most of the big purchases we make in life. They are also pretty scary when it comes to putting the signature on paper and committing to the monthly payment. For Visions Federal Credit Union’s “Money Matters to People. People Matter to Us.” campaign, ABC Creative Group wanted to show an understanding…
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(1/12/18 – Syracuse, N.Y.) Montgomery County Tourism recently enlisted the creatives at ABC to take the typical travel guide and create a tourism asset that is innovative and informative. The content development team and design department decided to shift focus from listings to visuals, creating a new guide that increased readability looks more like a…
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(1/10/18 – Syracuse, N.Y.) Brew Central, the tourism initiative focused on the emerging craft beverage scene in Central New York, has five more “Stories on Tap.” ABC Creative Group recently profiled producers in Montgomery, Fulton and Oneida counties with feature articles and videos for the five-year-old campaign. Stump City Brewing Co., Rogers’ Cideryard, 1857 Spirits, Copper…
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(1/4/18 – Syracuse, N.Y.) Binghamton, New York, has a story to tell and ABC recently completed development of all the content to communicate a new community brand. ABC, in collaboration with Visit Binghamton, spent 2017 immersed in research and creative development to produce a campaign centered around the tagline “Be Part of Our Story.” To bring…
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(12/15/17 – Albany, N.Y.) The state’s largest organization for volunteer firefighters launched two new websites developed by ABC Creative Group of Syracuse. The Firemen’s Association of the State of New York (FASNY) has more than just a new look at fasny.com and firemenshome.com. The sites were completely redeveloped with stronger messaging and content for improved…
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