(2/7/18 – Syracuse, N.Y.) ABC Creative Group’s web development team used its tourism expertise to provide a complete website redesign for country’s first wine trail. The goal for the Cayuga Lake Wine Trail located in the Finger Lakes region of New York state was to encourage tourists to plan a trip. When users first discover…
Read the full article

(2/2/18 – Syracuse, N.Y.) ABC Creative Group recently launched a redesigned website for leading construction management company Welliver. The mobile friendly design enhances the user experience while new content developed in conjunction with ABC optimizes the site for search engines. The new buildwelliver.com is more than five times faster than the previous edition, which greatly improves…
Read the full article

Loans are necessary for most of the big purchases we make in life. They are also pretty scary when it comes to putting the signature on paper and committing to the monthly payment. For Visions Federal Credit Union’s “Money Matters to People. People Matter to Us.” campaign, ABC Creative Group wanted to show an understanding…
Read the full article

(1/12/18 – Syracuse, N.Y.) Montgomery County Tourism recently enlisted the creatives at ABC to take the typical travel guide and create a tourism asset that is innovative and informative. The content development team and design department decided to shift focus from listings to visuals, creating a new guide that increased readability looks more like a…
Read the full article

(1/10/18 – Syracuse, N.Y.) Brew Central, the tourism initiative focused on the emerging craft beverage scene in Central New York, has five more “Stories on Tap.” ABC Creative Group recently profiled producers in Montgomery, Fulton and Oneida counties with feature articles and videos for the five-year-old campaign. Stump City Brewing Co., Rogers’ Cideryard, 1857 Spirits, Copper…
Read the full article