(6/5/18 – Syracuse, N.Y.) In just two weeks, ABC will once again pull the ultimate all-nighter (for a great cause). The annual 24 hr. Brand Bash is going down on June 21-22, and we’ll be on creative lockdown for 24 hours straight, leading this year’s rebrand recipient to marketing success. Who is the 2018 Brand Bash…
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B2C Campaign Scores Communicator Award for ABC Creative Group
(5/14/18 – Syracuse, N.Y.) ABC Creative Group was recently recognized with a Communicator Award presented by the Academy of Interactive and Visual Arts. HELOC, a home equity line of credit campaign for client Visions Federal Credit Union, took home an Award of Distinction in the business to consumer category. ABC set out to frame a…
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Volunteer Firefighter Recruitment Initiative Gets a New Look, Campaign
(5/1/18 – Albany, N.Y.) A volunteer firefighter recruitment initiative that helped add more than 20,000 members to departments across the state of New York has been relaunched to do it again. The ABC Creative Group-developed “Fire in You” campaign debuted in 2013, anchored by a pair of television commercials, website and social media. The initiative…
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Bing Go: ABC’s First Satellite Office Opens in Binghamton
(4/3/18 – Binghamton, N.Y.) When it came time to open our first office outside of Syracuse, we didn’t have to look very far. ABC is proud to announce we’ve made a second home just down the road in Binghamton. It’s been our privilege to work with some great Southern Tier organizations that benefit the Binghamton community…
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ABC’s Leszczynski an ‘Email Marketing Influencer to Follow’
(3/6/18 – Syracuse, N.Y.) The email marketing wisdom of ABC Creative Group Senior Vice President of Client Relations Jamie Leszczynski was included in a roundup of advice for 2018. The post, 12 Email Marketing Influencers to Follow in 2018, appears on the Mailmunch blog. Leszczynski is credited for her post on the ABC Blog, How to Write an…
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