(5/17/22 – Syracuse, N.Y.) A couple of travel websites designed and developed by ABC Creative recently earned Communicator Awards of Distinction from the Academy of Interactive & Visual Arts. The national awards were bestowed upon Brew Central and Upstate Eats in the Travel/Tourism Websites category.
Brew Central was a travel initiative launched in 2013 that branded the Central New York Travel Region as “America’s Craft Brew Destination.” As the project approached a decade in existence, ABC went to work on a major upgrade to the Brew Central web presence.
Taking the latest trends into account and channeling our general craft brew fandom, we revamped the site, jam-packing it with fresh content, scroll-linked animation and super-cool features like the Brewfinder! We also put a major focus on the Stories on Tap YouTube Series, our epic 30-episode library of all things craft beverage in Central New York.
We really sunk our teeth into the Upstate Eats Trail, a website highlighting all upstate New York’s homegrown specialties like wings, garbage plates, salt potatoes and spiedies. The website acts as the perfect appetizer for a foodie-focused road trip cooked up by our friends at Visit Buffalo Niagara, Visit Rochester, Visit Syracuse and Visit Binghamton.
ABC celebrates a collection of two dozen Communicator Awards earned in various categories over the years, including web and video as well as entire multimedia marketing campaigns. With over 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence for communication professionals.