From time to time, we like to look back on some of our favorite projects and give insight into how they came to be, so we asked the ABC team to describe the creative endeavors that have inspired them most over recent years.
National Baseball Hall of Fame and Museum Starting Nine Campaign
Our Chief Operating Officer Jenn Cline, who also handles account management for the National Baseball Hall of Fame and Museum, selected the Starting Nine campaign as one of her favorite projects.
The Starting Nine was a complete multimedia experience intended to draw more fans to the Museum. The campaign consisted of web pages for the campaign itself as well as each of the 30 Major League Baseball teams. Fans of each team took part in a treasure hunt of sorts to find artifacts specific to their favorite ballclub, complete with an interactive checklist. The campaign was supported by print, digital and social advertising strategically aimed at drive-time markets.
Jenn takes pride in coordinating all the moving parts of this complex project that made for a successful initiative that increased attendance at the Museum.
Brew Central Website
In the simplest terms, Senior Web Developer Jon Brockett had a lot of fun with the new, massively improved Brew Central website.
Incorporating numerous modern trends, Jon used the home page as a multimedia canvas to tell the story of Brew Central in a dynamic way that captures the essence of this Central New York Travel Region initiative. As the user scrolls, the story, including a 30-episode YouTube series, is told.
Jon was also excited to implement an essential Brewfinder feature that guides potential visitors through the 100-plus producers in the region and allows them to make an itinerary. As proof of its excellence, the project was recently recognized nationally with a prestigious Communicator Award for Travel/Tourism website.
Visions Veterans Memorial Arena
Senior Art Director Mike Haines chose the Visions Veterans Memorial Arena as one of his favorite recent projects.
Over the course of several months, he embraced the challenge of illustrating the entire interior of the arena with Visions Federal Credit Union-themed signage. Everything from a spiral staircase to seating entrances was dynamically designed to capture the thrill of sports and live performances hosted there.
Mike was also proud to develop the exterior signage at the arena, which Visions recently bought naming rights to. It was a key project in the rebranding of the building, which itself is key to the Binghamton live entertainment scene.