(4/23/22 – White Plains, N.Y.) An ABC project was recently honored at the New York State Tourism Industry Association (NYSTIA) Annual Meeting with a Tourism Excellence Award in Digital Marketing.
The Upstate Eats Trail, an initiative led by Visit Buffalo Niagara, was recognized with the award. Inspired by a 2016 New York Times article that covered signature foods from Buffalo and Rochester to Syracuse and Binghamton, the Upstate Eats Trail was collaboratively developed by the tourism promotion agencies across the entire region. ABC developed the website for this promotion of all the destination-worthy dishes of upstate.
The project was a partnership of Visit Buffalo Niagara, Visit Rochester, Visit Syracuse and Visit Binghamton. You can check out the award-winning website here.