(5/4/20 – Syracuse, N.Y.) At first, destination marketers fretted at the prospect of the pandemic’s chilling effect on travel. But research is showing opportunity, especially in drive-time feeder markets. We wanted to speak to those homebound masses with emotional reminders that things will (eventually) get back to normal. When they do, the destinations ABC represents…
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ABC Creative Group Develops Report on Post-Quarantine NYS Tourism
(4/23/20 – Syracuse, N.Y.) – ABC Creative Group and Drive Research partnered together to do a survey of 1,000 New Yorkers that focused on what they intend to do once travel restrictions have been lifted. ABC has served many clients in destination marketing for nearly two decades. It is the agency’s hope the research and…
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Brew Central Partners Do CNY Proud
(4/1/20 – Syracuse, N.Y.) At ABC we are storytellers. We capture an audience and take them on a journey. That’s how we developed Brew Central, America’s Craft Brew Destination, and the Stories On Tap webseries for the Visit Central New York Tourism Region. Brew Central is not just a website, but a community that consists…
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ABC Launches Award-Winning Campaign for Seneca
(3/2/20 – Syracuse, N.Y.) ABC is proud to announce that our client, Seneca, was presented with the “Partner of the Year Award” at their latest tradeshow for a product line ABC helped launch this winter. Balto by Seneca was named, developed and launched with the help of the creative minds at ABC. We immersed ourselves…
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Hall of Fame’s ‘Starting Nine’ Is a Hit
(3/2/20 – Syracuse, N.Y.) ABC and the National Baseball Hall of Fame and Museum have created a campaign to help all visitors enjoy the ultimate museum experience, regardless of their fan status. The Starting Nine is essentially a scavenger hunt built for the baseball fans and non-fans alike. The museum’s curators carefully selected nine items…
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