Videos Encourage the Quarantined to Make Plans

(5/4/20 – Syracuse, N.Y.) At first, destination marketers fretted at the prospect of the pandemic’s chilling effect on travel. But research is showing opportunity, especially in drive-time feeder markets. We wanted to speak to those homebound masses with emotional reminders that things will (eventually) get back to normal. When they do, the destinations ABC represents…
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Brew Central Partners Do CNY Proud

(4/1/20 – Syracuse, N.Y.) At ABC we are storytellers. We capture an audience and take them on a journey. That’s how we developed Brew Central, America’s Craft Brew Destination, and the Stories On Tap webseries for the Visit Central New York Tourism Region. Brew Central is not just a website, but a community that consists…
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ABC Launches Award-Winning Campaign for Seneca

(3/2/20 – Syracuse, N.Y.) ABC is proud to announce that our client, Seneca, was presented with the “Partner of the Year Award” at their latest tradeshow for a product line ABC helped launch this winter. Balto by Seneca was named, developed and launched with the help of the creative minds at ABC. We immersed ourselves…
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Hall of Fame’s ‘Starting Nine’ Is a Hit

(3/2/20 – Syracuse, N.Y.) ABC and the National Baseball Hall of Fame and Museum have created a campaign to help all visitors enjoy the ultimate museum experience, regardless of their fan status. The Starting Nine is essentially a scavenger hunt built for the baseball fans and non-fans alike. The museum’s curators carefully selected nine items…
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