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ABC Creative to Cook Up Creative and Strategy for American Dining Creations

(9/26/22 – Syracuse, N.Y.) American Dining Creations, one of the largest food service companies in the nation, has named ABC its agency of record.

American Dining Creations will lean on ABC for all its marketing, including new business acquisition, content development and social media management. ADC is unique in that, despite being one of the 25 largest food service companies in the U.S., it is a third-generation family-owned operation.

It got its start more than 80 years ago, when Martin Wells began a coin machine business in Ithaca, New York. As the second and third generations of the family evolved the company into dining and catering services, their Ithaca origins again manifested themselves in the family’s multi-generational connection to Ithaca, specifically to Cornell University’s School of Hotel Administration. Their education in the world’s foremost hospitality program inspired the family to reimagine the typical industry approach, shifting from identifying as “retailers” in what was then known as “institutional food service” and “vending,” to a service-oriented, hospitality approach.