(3/23/23 – Amsterdam, N.Y.) ABC Creative is set to draw more travelers to Montgomery County with several projects this year.
The county’s destination marketing efforts revolve around historical, natural and agricultural attractions. With this in mind, ABC will use a wealth of photography and video to set the scene for trips to unplug while exploring this rural, yet intriguing destination near the Capital Region.
Marketing assets will follow new brand guidelines to be established by ABC as the agency seeks to attract more visitors to the county via nearby feeder markets. The website will get a complete content refresh to coincide with this new branding and messaging.
This is not the first collaboration between Montgomery County and ABC, which has produced several promotional pieces in the past. These assets include a magazine-like travel guide featuring original editorial content. ABC also produced a series of ads promoting the destination’s seasonal draws.
Once again, ABC will use its intimate familiarity with the area complemented by its signature research and data analysis to establish Montgomery County as a true destination.