Montgomery County Tourism enlisted the creatives at ABC to take the typical travel guide and create a tourism asset that is innovative and informative.
The content development team and design department decided to shift focus from listings to visuals, creating a new guide that increased readability looks more like a magazine than a directory.
The visuals were strategically selected and placed to grab the attention of potential travelers, while the content provides editorial-style itineraries, much like what you’d find in any consumer travel publication.
