What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

ABC Creative Working to Get Job Applicants for the Syracuse City School District

(3/6/23 – Syracuse, N.Y.) The Syracuse City School District has tapped ABC Creative to manage a focused digital media campaign to recruit graduating college seniors.

The campaign includes hyper-targeted digital and social media tactics that research determined where potential job seekers are looking. The messaging was just as important as the SCSD offers some very competitive benefits to newly graduating students and the campaign copy was creatively delivered throughout all media. Using the tagline “Meaningful Work. Total Rewards,” the campaign seeks educators for a district where they can truly make a difference.

The entire campaign will be closely monitored and potentially modified based on the performance of each digital strategy implemented.