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ABC Creative to Market Rare Solar Eclipse

(1/23/23 – Watertown, N.Y.) A once-in-a-lifetime solar event is coming to New York state in 2024 and ABC Creative is making sure the Northeast U.S. knows that the 1000 Islands is the best place to view it.

ABC and the 1000 Islands International Tourism Council are teaming up once again to promote the rare total solar eclipse coming April 8, 2024. It’s been 98 years since New York caught a glimpse of such a celestial event and it won’t happen again in the U.S. until 2045 (2079 for upstate New York).

The hype is already building for hard-core eclipse buffs, but the campaign will focus on more casual would-be witnesses in New York City, Philadelphia and Boston. Those cities and a few other major metros are within 200 miles of the path of totality, indicating a mass travel event is imminent.

This path of totality will sweep through Watertown, Sackets Harbor and Henderson Harbor among other 1000 Islands communities, which with smaller populations, many wide-open spaces and beautiful natural settings are ideal for viewing the total eclipse. It’ll last a relatively lengthy three minutes and 40 seconds, another major draw for eclipse fans and the general public alike.

The path of totality (green) will pass right through the heart of Jefferson County and extend to other nearby 1000 Islands communities.

ABC will be assembling a website, implementing a geo-targeted digital campaign and doing a little strategic PR around the eclipse starting in April 2023.