(2/23/24 – Syracuse, N.Y.) ABC Creative Group is lifting Syracuse Opera awareness efforts with a promotional video designed to connect with the general public.
ABC’s film crew captured about a dozen Syracuse Opera personnel and partners in the short piece that supports the nonprofit’s mission. The organization has been challenged by the after-effects of the pandemic with ticket sales down significantly. The video was intended to raise awareness of the art form itself to the unfamiliar in an attempt to grow the Syracuse Opera audience. Unfortunately, prior to release of the video, the Opera closed down.