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ABC Creative to Draw Athletes, Organizers to Cortland County

(2/23/24 – Cortland, N.Y.) Cortland County is making a push to attract youth, amateur and recreational athletes to host tournaments and competitions. ABC Creative will handle every aspect of the campaign that will feature a wide array of photo and video.

ABC will spend the next year collecting all the assets for a campaign designed to draw attention to the county’s many sports-related amenities. The final product will primarily target tournament and competition organizers, who in turn bring their athletes to the area to play and stay. The project has hints of tourism promotion, making it a great fit for ABC’s more than 20 years of experience in destination marketing.

It also utilizes the agency’s in-house photography and video production teams. ABC will handle the massive task of determining locations, scheduling and any other logistics needed to develop video and collateral creative. The agency previously worked with Experience Cortland on the award-winning Cortland Curiosities campaign that highlights the unusual history of the county.