Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
Working from home indefinitely – that sounds fun: Work in my stretchy pants every day, pass over the daily shower and consistently eat snacks. That sounds like heaven! At least it did until March 19, exactly three days after we were ordered to work from home thanks to the COVID-19 pandemic. I can see where…
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I had the opportunity to attend the SAIL conference at Disney again this year. SAIL stands for Small Agency Idea Lab and Second Wind is the host organization. It’s an opportunity for small- to medium-size agencies from around the country to get together and share what’s going on in our unique industry. ABC has belonged…
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Each and every year since blogs were invented some 25 years ago, we’ve probably asked, “Are blogs still a thing?” Fair question in a climate of constantly changing social media and this evolving beast we call “content marketing.” Well, content marketing is most certainly a “thing.” And blogs, like the one you felt compelled to…
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What’s not to love about digital marketing? It’s a win-win for both the advertiser and the consumer. As advertisers, we have access to thousands of intricate targeting and tracking parameters. As consumers, ads are becoming more relevant to our daily lives. While creating effective digital marketing may seem simple enough, it’s going to take a…
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Influencers are a key component when it comes to having a successful PR and social campaign, because of this, it is only right to make sure that you create an ongoing relationship with the influencer for any future ventures. Whether you are utilizing an influencer for a social media takeover, blog or article, you are…
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