Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
How do you turn a taboo topic into everyday conversation? Despite the fact that mental health issues are fairly common among teens, they don’t tend to discuss it with their peers. OnCare, Onondaga County and the Syracuse City School District wanted to change that with a campaign aimed at about 20,000 middle and high schoolers.…
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Working in the creative world for a few years now, there has been a handful of projects I’ve worked on that have either changed the way I look at life or changed me as a person. ABC’s recent trip to the New York City area for the FDNY and First Responder’s Center for Excellence for…
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Every player has a journey. Every fan has a story. And it’s that story we tried to tap into with our latest video project for the National Baseball Hall of Fame and Museum. When it comes to the Hall, there’s no bigger event than induction. Each July, a very select few former Major League Baseball…
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So, we have a new logo. Why? Because we get tired of things quickly around here. Some people move furniture around; some people change the color of their hair. At ABC, we design new stuff. If you are a client, friend, family member or maybe just a fan, you probably also heard we moved. After…
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No matter what type of marketing campaign you’re about to launch, it’s also important to track the key social metrics. We’ve all heard of reach, impressions and engagements, but what’s the difference and what do they really measure? Reach can be defined as the total number of unique people who view your content. CPC strategy…
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