The web is always evolving and improving loading, animations and usability. Essentially, there is always something new. One of those notable new features supported on major browsers and devices is PWA.
PWA stands for progressive web app. A progressive web app is a collection of features that make a website function like an app with a collection of performance and web standards. With the new generations, apps are more popular compared to typical browsing search engines, making PWA an ideal application to implement within your website.
With a progressive web app, you will notice your website content load significantly faster. It builds upon traditional browser caching to load your pages even faster; even allowing you to still see your site when viewing offline.
It is said that most people exit a website if it takes too long to load. According to TowerMarketing.net, 40% of visitors will abandon a website if it takes longer than 3 seconds to load. With the performance advantages of a PWA, you should notice a lower bounce rate and higher conversion rate.
40% of visitors will abandon a website if it takes longer than 3 seconds to load.
When it comes to your website traffic, you want to have a lower bounce rate, or the percentage of visitors who enter your site and then leave rather than continuing onto other parts within your site. Due to PWA’s performance, viewers spend more time on the site.
When your site loads faster, you can also expect to see a higher conversion rate, or the percentage of users who take certain actions on your site.
Faster speeds keep visitors and earn customers and PWA integration is a key way to get quicker. Consider using a developer familiar with PWA for your next web project.