Marketing questions, comments and snide remarks. Welcome to the creative water cooler.
In tourism, nothing tells (and sells) a destination quite like images and videos. Travel, after all, is a theater of sight and sound working in concert to create an experience. Image- and video-driven social media provide the ultimate platform to preview these engaging and enticing displays. The modern social media landscape is also influencer-driven. Influencer…
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In the same way PR is no longer just about press releases and coverage, SEO is not bound by keywords and metadata. In fact, they have more in common than you might think and understanding this link could be critical to your marketing efforts. After all, both public relations and search engine optimization serve the…
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In an industry this fluid with new trends and ideas, it can seem impossible to imagine what the next year will look like, let alone plan for it. While it’s difficult to make predictions, you can count on the old cliché that the only constant is change. Moving forward with whatever you did last year…
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If you are familiar with ABC Creative Group, then you probably know about our 24hr. Brand Bash. It’s our little way of giving back to our community in a creative way. For years I wrote checks for fundraisers, golf tournaments, dinners, program ads, you name it. Just to be clear, I have no problem helping…
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You want to know the key to a strong marketing strategy? Authenticity. Let me tell you why. Acts of kindness, good deeds and selflessness – whether they be small or large – not only bring smiles to faces, but an inevitable sense of comfort. What people may fail to realize is that these acts of…
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