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Every agency has their portfolio of nonprofit work they’ve accomplished. Maybe it’s at a reduced nonprofit rate, or maybe it’s even free (check out the 24hr. Brand Bash, our pet project we’ve done for years). It sometimes becomes difficult to blend that work in with the rest of the projects that flow through an agency. But I’m here to tell you it’s worth it.
At ABC, we believe that collaborating with nonprofits goes beyond financial gain; it nourishes the soul of our agency.
Creating Lasting Impact
We interact directly with individuals who dedicate their lives to making their communities a better place. ABC thrives within a vibrant community. Partnering with nonprofits allows us to give back in a meaningful way.
Knowing that our creativity can be a driving force for positive change fuels our enthusiasm to work with our nonprofit partners. We can bear witness to our campaigns bringing people together, raising awareness and improving lives. We’ve seen the results firsthand. And to be fair, this doesn’t have much to do with us as an agency. We’re taking what is already a compelling story and just shining a light on it.
Diverse and Rewarding Projects
Nonprofits tackle an array of pressing issues. Partnering with them opens doors to a diverse range of projects, offering creative teams the chance to explore unique challenges and solutions outside their “regular” commercial portfolio. This variety keeps us energized and inspired, even when resources may be limited.
Connection With Our Community
We interact directly with individuals who dedicate their lives to making their communities a better place. ABC thrives within a vibrant community. Partnering with nonprofits allows us to give back in a meaningful way.
We love supporting local organizations, knowing that we’re making a difference where we choose to live and work.
We dedicate a portion of our resources and time to these partnerships because we believe in the power of giving back. We truly feel we can create meaningful change through the magic of creativity. These collaborations have become a core part of our identity as an agency.
Working with purpose is indeed empowering and we are so pleased to have worked with some incredible organizations over the years – and we’ll continue to do that well into the future.
About The Author
Rachel brings her more than a decade of experience in marketing to ABC in her role as Director of Agency Operations. That experience spans work in nonprofit, health care, dairy, insurance and wholesale industries.
While spending most of her career on the client side, Rachel was drawn to the creative culture of agency life here at ABC. Through her understanding of the creative process, Rachel makes sure that all work that comes in and out of the agency stays on track.
Rachel works closely with ABC’s Creative Director and Account Managers to meet client expectations before, during and after each project.