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Brand New Website Is the Toast of Brew Central Campaign

The Central New York Travel Region recently launched a completely new interactive website for craft beverage fans and taste-motivated travelers everywhere.

The uniquely designed website is nothing short of an experience, greeting visitors with immersive storytelling covering all the things that make Brew Central the ideal vacation spot for craft beverage buffs. With each scroll, users are introduced to Central New York, its communities and, of course, the brewers of their future favorite drinks. We built the site to spotlight established brew and spirit makers as well as those off the beaten path. ABC chocked it full of events as well.

Brew Central backs all of its vacation-worthy beverages with Stories on Tap, an ABC-produced, award-winning YouTube series featuring 30 episodes that tell the tales of some of the most passionate producers in the nation. It’s just another experiential focal point of the website.

In addition to these stories, the Brewfinder anchors brewcentralny.com with incredibly convenient technology. Travelers can plan their trip by scrolling through more than 100 locations, favoriting the most interesting breweries, distilleries and wineries along the way to create their custom itinerary. It’s just that easy to plan a memorable journey to America’s Craft Brew Destination, a bucket-list adventure for craft beer and small-batch spirit enthusiasts with an interactive digital experience to match. Go check it out now and we’ll catch you out and about in Brew Central. Cheers!