It’s a new year and we’ve got a new face at ABC Creative! Give a hearty “howdy” to Brianna Woodfork, who joins our team as Director of Media.
Brianna comes to us from General Motors, where she handled Regional Marketing Director duties for the past six years. Prior to that, she lived the agency life as Media Director at Deutsch LA.
She went to school at Emerson College out in Boston, where she earned her degree in marketing management. The former two-sport athlete in basketball and softball had visions of working for ESPN when she started out as a broadcast journalism and marketing major. But, marketing offered her a path to work in all the industries she was passionate about. She would eventually get to work with ESPN and the NBA as a marketing professional after all.
An expert in programmatic media buying, paid media advertising, multi-channel marketing, media strategy and data analysis among other talents, she’ll manage all things media here at ABC. It was the creative-first ethos at the core of the agency that drew her to us.
“My experience is not limited to one specific vertical or type of client. I’m passionate about facilitating growth, sales and marketing strategy,” Brianna said. “I’m excited to work at an agency that is not done growing and challenging the status quo.”
We’re equally ecstatic to have Brianna on board!