Roughly 256 million seconds have passed since October 2016. We have proof of life for about 1,900 of them in our “Second in the Life” video series that debuted eight years ago.
Affectionately referred to as “clip-a-day” around the office, the concept started as one-off social content. We issued a challenge: each ABCer would grab a handful of clips from their daily routines and we’d then compile a bunch in a cool video showing a dozen different perspectives to give our clients and friends a peek at the agency life we live and love.
Check out the latest episode 👇
The response was decent, so we kept doing it – collecting couple-second clips in perpetuity and then releasing the content periodically. The videos were indeed cool and pretty popular, but over time the purpose evolved. We quite accidentally built a recorded history of the last decade-ish of our creative and personal lives presented in 21 parts.
Fall 2016
Summer 2019
Spring 2022
We get a little misty-eyed or have a good laugh reflecting on the great projects, people and places we’ve encountered in the office, around town and even across the world over the years. There are random walks, big trips, little lunches, COVID-era crap, computer screens, doing work, goofing off and hanging out – all the cool sh!t we might otherwise forget if we didn’t take that second or two to press record.
“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
Ferris Bueller
After all this time, there’s a natural reflex we all have to grab a clip wherever we are at work or in life and preserve the POV for the next video. Whether we’re looking forward to seeing the bits and pieces our colleagues collected in the latest installment or looking back on what we were up to in, say, the summer of 2019, we appreciate the on-demand recap and consistent reminder that who we are and what we do at any moment is pretty cool.
Check out the playlist of all 21 episodes of “Second in the Life” here!