Over the past year, we’ve collaborated closely with the Onondaga County Office of Economic Development (OCOED) to ensure their message is clear, effective and capable of resonating with multiple audiences. This isn’t just about promotion; it’s about positioning the county for long-term growth and success with the strategic backing of a strong, multifaceted communication effort.
A significant part of our strategy has been about education – helping community stakeholders and residents better understand OCOED’s role in the local economy. By informing the community about what the agency does and how it contributes to economic development, we’re fostering a sense of ownership and engagement. This initiative has been crucial in building trust and creating an informed base that supports local projects and partnerships.
We also set our sights on businesses beyond the region, those who might see Onondaga County as their next opportunity. With the Micron project signaling a major shift in the county’s economic landscape, it’s important to convey what makes the area appealing – its quality of life, the collaborative spirit between public and private sectors, and the economic potential that lies ahead. Our targeted messaging through video and digital communication focuses on these differentiators, giving potential companies a glimpse of what relocating to Onondaga County could mean for their future.
Through a series of carefully crafted campaigns, we’ve worked to bring the story of economic development in Onondaga County to life. Our goal has been to showcase what can be achieved when public and private entities come together in pursuit of common goals. By telling that story, we’re not just helping OCOED build its brand – we’re helping to shape the future of economic development in Onondaga County.
Ultimately, this effort is about elevating the county and showing the world what makes it special. From its vibrant community life to its promising economic future, Onondaga County has a compelling story to tell – and ABC is proud to help tell it.