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How It’s Made: Syracuse Surge

We partnered with CenterState CEO  and the city of Syracuse on their Syracuse Surge project to create a brand as bold as the initiative itself.

Syracuse Surge includes an unprecedented series of investments in tech infrastructure that will position Syracuse as one of America’s “smartest” cities and a global leader in the New Economy. Surge works to ensure inclusive growth through talent and workforce development; minority, women, veteran and disabled-owned (XBE) business development; and community engagement.

ABC put together a logo, website and overall branding for this important initiative. Watch how we did it below.