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ABC Attends Credit Union National Association Industry Event

(4/1/16 – Anaheim, Calif.) ABC Creative Group recently hit the West Coast to catch up on the latest trends in the financial marketing industry during the annual Credit Union National Association Business & Development Council Conference.

Owner and Creative Director Travis Bort and Digital and Media Strategist Rick Purdy joined the Visions Federal Credit Union team for a few days of in-depth sessions covering everything from technology-fueled tactics to storytelling.

At the conclusion of the conference, ABC and Visions were honored with a Diamond Award in the “Community/PR-Ongoing Event” category.

ABC produced the award-winning hidden camera stunt that captured the reactions of Bethlehem, Pennsylvania, grocery shoppers who were surprised when Visions CEO and President Ty Muse covered their bill at checkout.

Watch the viral video below.