What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

ABC Campaign Supports CNY’s Fastest-Growing Dermatology Practice

(6/11/20 – Syracuse, N.Y.) ABC has teamed up with Empire Dermatology of East Syracuse for a campaign designed to promote the practice’s expertise and get new patients.

Practice founder Dr. Brian Raphael is already known throughout the region as an expert in specialized type of skin cancer surgery. ABC’s strategy included content development that positions Dr. Raphael and his staff of board-certified dermatologists as the region’s experts in all skin care.

Empire Dermatology wanted to emphasize their assessment and treatment of all skin conditions, including rashes, hair and nail conditions, for all ages. They also wanted to establish themselves as the ideal provider of cosmetic procedures like Botox, fillers, chemical peels and non-surgical lasers. ABC developed a feature article and web pages speaking to those strengths.

Research showed that many area dermatologists are not accepting new patients, so search engine marketing and social media messaging focused on Empire’s ability to schedule appointments now.

All the tactics worked in concert to separate Empire Dermatology from competition and ensure they remain the fastest-growing dermatology practice in Central New York.