(SYRACUSE, NY – April 30) ABC Creative Group’s successful “Is There A Fire In You?”
campaign continues to attract attention.
ABC and longtime client the Firemen’s Association of the State of New York (FASNY) were
recently recognized with Telly Awards, including the coveted “People’s Telly” selected via public
voting on YouTube.
Founded in 1978 to honor the best in local, regional and cable TV commercials, the Tellys now
recognize a broad range of categories and receive some 12,000 entries from all 50 states and five
continents.
The stars of “Is There A Fire In You?” were selected from an open casting call to volunteer
firefighters, who submitted videos electronically. ABC worked with some 50 firefighters at two
locations to get the footage.
The campaign also included radio commercials, online and print ads, posters and billboards and
generated plenty of attention in the media, including a piece in The New York Times.
ABC was previously recognized with a Telly for its Central Leatherstocking Region NYFun4U
production in 2008.