(5/23/16 – Syracuse, NY) ABC Creative Group recently followed up its multi-award-winning “Life Is Unscripted®” commercial with a companion spot that debuted this summer.
Once again, ABC collaborated with actors from Syracuse’s Redhouse Arts Center to create the new 30-second film featuring a female lead.
Like “Life Is Unscripted®”, the commercial follows the many “stages” of life someone might go through and the important financial decisions that go with them. And like the original released in 2015, the spot was filmed in one continuous shot featuring complex choreography.
“Life Is Unscripted® II” is currently appearing on broadcast outlets and through highly-targeted digital media in Visions Federal Credit Union’s New York, Pennsylvania and New Jersey markets.
ABC developed the entire Visions campaign under the tagline “Life Is Unscripted®. Trust Visions at every stage.” The first commercial received national Telly and Communicator awards. The Life Is Unscripted® print campaign was also recognized with a Communicator.