(SYRACUSE, NY – Feb. 5) As part of the Consolidated Funding Application (CFA) process, which was administered by the Mohawk Valley Regional Economic Development Council and Empire State Development, ABC Creative Group, a Syracuse-based full-service advertising firm, recently assisted ten counties with receiving a tourism grant. ABC provided research and a comprehensive marketing plan which was submitted along with the grant application for the two year campaign.
ABC will be working closely with representatives from the various counties to establish an agritourism campaign called CNY Fresh. This campaign is hoped to further promote agritourism in the area, including a robust and interactive website, various collateral materials, social media and
advertising, all of which is scheduled to launch spring 2013. ABC will be be providing consultation, media buying as well as design services for this new initiative. The campaign will target not only NYS residents but also Pennsylvania, New Jersey, Connecticut, Vermont, Massachusetts as well as
Canada.