(12/27/18 – Syracuse, N.Y.) National industry publication Adweek recently included ABC Creative Group’s annual holiday video card on its list of “Inventive and Creative Send-Offs to the Year.”
“Drunk Christmas” is ABC’s attempt to humorously recreate the Charles Dickens tale “A Christmas Carol.” Inspired by the popular “Drunk History” series, the production features the entire ABC staff reenacting the intoxicated ramblings of Owner and Creative Director Travis Bort and Senior Art Director Mike Haines.
“It’s refreshing to see an agency not taking itself too seriously and using its holiday card as a way to have fun and make something entertaining,” wrote Adweek in its post.
Each year, ABC undertakes a video project intended for an audience of clients and friends of the agency with themes ranging from “Elf on the Shelf” to “Santa Rebrand,” which also made Adweek’s list in 2016 and just this year was included in the “Greatest Holiday Video Countdown” that aired nationally on The CW.
“Drunk History” proved the most popular to date, with the 11-minute short film tallying nearly 10,000 views on Facebook and YouTube within a week of release.