ABC Creative Group manages the Jim Boeheim endorsement campaign for Jreck Subs, Inc. and Sackets Harbor Brewing Company

Jim Boeheim, Head Basketball Coach of Syracuse University and recent inductee to the Hall of Fame, has agreed to be the Corporate Spokesman and fill other representative roles for Jreck Subs, Inc. and Sackets Harbor Brewing Company.

The endorsement campaign was created and launched with the direction from ABC Creative Group. The campaign has so far included in-store signage, POP (point-of-purchase) displays, creative script writing and public relations. The campaign has also included radio and TV commercials, produced by Notion Pictures Studios. ABC Creative Group will continue to work with both Jreck Subs and Sackets Harbor Brewing Company on future projects for the Jim Boeheim campaign.

Coach Jim Boeheim stated, “I am very pleased to represent both companies. Obviously, I have known of and been a fan of Jreck Subs for many years and it is nice to represent a company that has been such a fixture in the Upstate New York market for so long. Sackets Harbor Brewing Co. has the real potential to be a National brand and my hope is that I can provide them significant assistance in getting there.”

“Working with ABC Creative Group on the corporate endorsement campaign was a pleasure and an easy-going experience. The entire team, including the folks at Notion Pictures Studios were very professional and great to work with”, added Jim.

About ABC Creative Group


ABC Creative Group is Central New York's first and only idea-based marketing experience. For more than 30 years, ABC has provided diverse local, regional and national clients with award-winning creative content and strategies. From advertising to web development and design to video, ABC's team delivers a full list of services that engage consumers, inspire movement and sell products.

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