(12/3/14 – Syracuse, N.Y.) A historic Central New York cemetery will get a rebrand, advertising campaign and content development from ABC Creative Group. The 130-year-old Woodlawn Cemetery plans to promote the benefits of pre-planning final arrangements as well as the comforting park-like atmosphere of the grounds. ABC will develop creative, including video production, for a broadcast campaign and take care of media placement for the spots. ABC is also collecting professional photography for brochures and website content, which includes search engine optimization. ABC will also assist with public relations content development and distribution.