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ABC Creative Group Marks America’s First Wine Trail with a New Website

(2/7/18 – Syracuse, N.Y.) ABC Creative Group's web development team used its tourism expertise to provide a complete website redesign for country’s first wine trail.

The goal for the Cayuga Lake Wine Trail located in the Finger Lakes region of New York state was to encourage tourists to plan a trip.

When users first discover the landing page, they are greeted with fresh copy and rich visuals. Visitors have the opportunity to experience the scenic Cayuga Lake through immersive detail and drone footage that was produced by ABC.

A new and interactive map allows tourists to completely plan their trip online through the Cayuga website. The map showcases each winery individually, while promoting the wine trail itself and allowing users to completely customize their own wine trail experience and optimize their visit.

Thanks to a reorganized sitemap, users can now navigate the website with ease and experience the wine trail first-hand, even before the first sips.