(4/21/14 – Syracuse, N.Y.) The American Diabetes Association recently selected ABC Creative Group to handle all public relations for its Tour de Cure rides in Central New York and the Finger Lakes.
Tour de Cure represents one of the ADA’s biggest fundraisers nationwide and attracts well over 50,000 riders of all experience and skill levels in 44 states.
ABC will boost awareness and ridership for two regional events by distributing press releases, coordinating media coverage and cultivating relationships with corporate sponsors. The agency is also consulting on social media for the ADA, the country’s leading organization for research, information and advocacy.
The rides are slated for June 8 in Verona Beach and Aug. 16 in Watkins Glen.