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ABC Creative Group’s ‘24hr. Brand Bash’ Returns to Benefit Nonprofit

(4/2/15 – Syracuse, N.Y.) ABC Creative Group recently opened nominations for its 24hr. Brand Bash, the marketing agency’s unique take on giving back to Central New York.

ABC staff will be up all night rebranding a community-focused nonprofit organization free of charge during the second annual event May 14.

Last year, ABC donated more than $50,000 in creative services to HOPE for Bereaved, which received a new logo, website, promotional video, collateral, press releases and more in addition to billboard and radio advertising.

“We’re very proud of the work we’ve done in cause-related marketing over the years and the 24hr. Brand Bash is an extension of that,” ABC Owner/Creative Director Travis Bort said. “For us, it’s the perfect blend of supporting a community cause, challenging ourselves creatively and, really, having a lot of fun doing it.”

The clock starts ticking at 8 a.m. May 14, when the ABC staff starts from scratch with a discovery session and research. From there, the entire process is covered from concept to delivery, including any and all design, copy, video and Web development necessary, by 8 a.m. the next day.

ABC will accept nominations via www.24hrBrandBash.com through April 28.