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ABC Creative Groups ‘Santa Rebrand’ Video Lands on Adweek’s Nice List

(12/20/16 – Syracuse, NY) Adweek, the advertising industry’s iconic national publication, recently added ABC Creative Group’s annual holiday video to its “Agency Holiday Cards 2016” roundup. (View PDF)

The post subtitled “The Coolest, Funniest and Silliest Season’s Greetings” gave a nod to ABC’s “Santa Rebrand” holiday video card that premiered to clients in mid-December. The video follows ABC’s tongue-in-cheek rebrand on the Jolly Old Elf himself.

It was the third annual holiday video for ABC, following 2014’s “Elf on the Shelf” and 2015’s “Secret Santa.”