(1/5/24 – Syracuse, N.Y.) The Salvation Army challenged ABC Creative to promote all they do in the Syracuse area, so the creative team came up with the concept of “More Than Just the Bell.” In just a couple of minutes, the promotional video produced by ABC tells the Salvation Army story with moving words, images and footage that demonstrate the litany of services they provide.
The video premiered at the organization’s annual Civic Celebration in October and will be used online and on social media to help raise awareness and funds.
“When we first sat down with ABC Creative Group to discuss creating an agency video, we wondered how they could possibly capture the wide range of services the Salvation Army provides to this community in under two minutes,” the Salvation Army wrote in a post on LinkedIn. “Once again, ABC Creative Group delivered with this beautiful video.”