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ABC Creative Starts Fresh With New Office

by Spohr, George

SYRACUSE, NY - ABC Creative Group is moving its office, fresh off six years of steady staffing increases.

The move, from a 2,000-square-foot office at 198 Hiawatha Place to a 4,038 square-foot office at 430 E. Genesee St. in Syracuse NY, represents a significant investment for the company says Steve Roberts.

"We've sold just about everything," he says. "The only things we're keeping are the conference table and a couple of chairs. We bought all new furniture and upgraded everything."

The new office will mean more space for the company's seven employees. Within the next year, the company plans to add two or three more people to its payroll. The office's configuration was built to accommodate an additional graphics designer and an account representative among others.

The company's employees focus on "brand development," and “idea-based marketing” strategies which is taking a company and really helping it hone in and focus on its niche market. If companies don't do that - and most companies don't - they waste ridiculous amounts of money.

"We help focus them," he adds.

ABC Creative Group started in 1986 as a one-man show. Roberts, whose background was in photography, catered to those seeking business-marketing opportunities. "I was helping businesses grow through intelligent planning, and I used images to market those businesses," he says.

Roberts says his company was able to ride a year-long marketing and advertising dearth by "spending money like it's ours. That's the way we really look at it. A lot of times, it's telling clients, 'Uh, don't waste your money.' And our clients have really built a trust. We partner with our clients and they really trust us."

"So many people will just suck up a business' ad budget, but it's not about that," he says. "It's how to make a business grow."