(8/3/21 – Cooperstown) A new YouTube series from the National Baseball Hall of Fame and Museum connects fans to the game they love and ABC is helping build the bridge to that audience in several ways.
The series dubbed “Hall of Fame Connections” draws the line between unlikely players and events. One episode links Yankees legend Yogi Berra to the King of England, for example.
ABC had to come up with equally-unique trailers to tease the series, going with humorous animations to grab the audience’s attention before and during other baseball-specific YouTube videos.
We also used influencer marketing to pitch the series to popular baseball podcasts. ABC’s public relations team was able to get reads and even secure guest spots for Hall of Fame and Museum curators on the podcasts.
We worked closely with MLB to supply ABC-produced footage of Museum exhibits for the episodes hosted by former baseball star Carlos Pena, Lindsay Berra and Museum curators.
ABC also optimized the episodes for search engines, providing descriptions and tags for the 14 videos. Each episode includes an SEO-infused “after show” as well where the hosts take a deeper dive into the artifacts involved. Subscribe to the Hall of Fame and Museum’s YouTube channel to check out the episodes, which are being released weekly through the fall.