ABC Launches Award-Winning Campaign for Seneca

(3/2/20 – Syracuse, N.Y.) ABC is proud to announce that our client, Seneca, was presented with the “Partner of the Year Award” at their latest tradeshow for a product line ABC helped launch this winter.

Balto by Seneca was named, developed and launched with the help of the creative minds at ABC. We immersed ourselves in the industry to develop a comprehensive understanding of the product line to its target physical security audience.

Through design, copywriting, video and social media, we were able to grow industry knowledge about Balto by Seneca by promoting the landmark partnership between Seneca, Milestone Systems and Dell Technologies, three of the biggest names in physical security.

Our design team generated a logo, brand guidelines and tradeshow displays, including video, to help promote the product line. ABC developed the social images, video and strategy, which teased the launch of Balto by Seneca for a month leading up to the release.

Our efforts didn’t end at the official launch Balto by Seneca, as ABC also promoted Seneca’s diamond sponsor status at the tradeshow. Milestone Systems recognized Seneca as “Partner of the Year” at the Milestone Integration Platform Symposium (MIPS) 2020.

About ABC Creative Group


ABC Creative Group is Central New York's first and only idea-based marketing experience. For more than 30 years, ABC has provided diverse local, regional and national clients with award-winning creative content and strategies. From advertising to web development and design to video, ABC's team delivers a full list of services that engage consumers, inspire movement and sell products.