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ABC Creative Group Producing Events and PR for Celebrity Spokesperson

(10/21/15 – Syracuse, N.Y.) ABC will handle public appearances and promotion for ESPN personality and former basketball star Jay Williams, who was recently brought on as spokesperson for a client.

On behalf of the client, ABC is helping Williams amplify his financial literacy message over the next two years with event planning for appearances, public relations, video production and a microsite dedicated to the campaign.

A former national player of the year for Duke University, Williams’ pro career with the Chicago Bulls was cut short following a motorcycle accident. He transformed his tragic circumstance into a career as a broadcaster, entrepreneur and motivational speaker and his inspiring story recently earned him an interview with Oprah.