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ABC to Align Marketing Efforts for the Leadership Alliance

(11/16/21 – Binghamton, N.Y.) ABC Creative welcomes the Leadership Alliance as its latest marketing collaborator with a campaign set to launch in 2022.

The Leadership Alliance is a partnership of the Greater Binghamton Chamber of Commerce, Visit Binghamton and The Agency. They recently united under the common goal of attracting people – in this case, new residents – and businesses to the thriving communities of Greater Binghamton.

ABC has long been the agency of record for Visit Binghamton, which recently underwent a complete community rebranding. The project helmed by ABC positioned “BING” as a place built by historic innovators and led by a new class of creative visionaries. The brand and tagline to “Be Part of Our Story” have successfully motivated travelers to visit Binghamton over the past few years with the help of content marketing like the award-winning “Bing Stories” YouTube series.

The Agency, the entity governing the Broome County Industrial Development Agency (IDA) and the Broome County Local Development Corporation (LDC), has put together a similar series as part of its “Broome County: A Good Life” campaign. The Chamber of Commerce has a similar program called “Experience BING.” ABC, which also recently developed a web page dedicated to relocation of talent on Visit Binghamton’s site, intends to marry all existing efforts in a unified campaign aimed at drawing young professionals and families as well as businesses to the area.