(4/21/14 – Syracuse, N.Y.) Brew Central, a national tourism campaign for the Central New York Vacation Region, was recently recognized with four Communicator Awards.
Syracuse-based ABC Creative Group earned Awards of Distinction in the print campaign, magazine ad, design and copywriting categories. With ads appearing in Beer Advocate, Beer Connoisseur and Zymurgy magazines nationally, the campaign invites readers to discover “One of the Many Stories on Tap in Central New York” at www.brewcentralny.com.
Launched one year ago, Brew Central targets travelers interested in beer, hard cider, craft pubs and spirits via the website, social media and advertising. The campaign highlights more than 50 breweries, cideries, pubs, distilleries and wineries located in Broome, Madison, Oneida, Onondaga, Otsego and Schoharie counties.
The Communicator Awards, now in their 20th year, recognize exemplary marketing nationwide each year. ABC Creative Group also received national exposure earlier this year when Brew Central was featured in the publication of North America’s foremost small- to medium-sized marketing agency advocates, Second Wind.