What’s Up?

Stay up to date on our projects, people and blog posts with the Creative Brief, a monthly compilation of all things ABC.

  • This field is for validation purposes and should be left unchanged.

Client Kudos: Visions’ Heart of a Hero Spotlight

(6/1/20 – Endwell, N.Y.) Our client Visions Federal Credit Union is shining light during these uncertain times. The Heart of a Hero Spotlight program showcases efforts made by individuals who are making a difference within Visions' communities.

These individuals exemplify exactly what it means to be a hero. They are individuals who are stepping up and having a positive impact on their communities. Each winner is awarded $500 as a way for Visions to show their appreciation.

Heart of a Hero is part of the Visions Cares campaign that shows how the nonprofit credit union is "committed to community." Their good works include donations, employee volunteerism, sponsorships and initiatives like Heart of a Hero that has honored about a dozen businesses, organizations and individuals so far.

Finger Lakes Distillery, for example, was recognized for its efforts on producing hand sanitizer and donating it to medical health professionals and law enforcement.

Betty Anne Jansen from Sew Sewcial has dedicated her time to making masks for local nursing homes, doctors’ offices and hospitals.

Sally and Keivan Tayeb of Zendiggi Kebab House in New Jersey have worked with other local restaurants to create their “Buy a Nurse a Lunch” program. So far, they have made over 2,000 deliveries.

Mike Toledo of Centro Hispano in Reading and Berks County, Pennsylvania, has been preparing and delivering 2,500 meals a week in collaboration with Meals on Wheels while also conducting over-the-phone wellness checks on seniors and translating important COVID-19 updates into Spanish for his community.

Jeff Golden from Ithaca College transformed the on-campus print shop to a mask and shield production facility. So far, his team has produced over 6,000 shields and 20,000 masks for frontline workers. After awarded his money from Visions, he used the funds to donate another 1,000 masks and 200 shields to local Ithaca Senior Living Center, Longview.

Michael Tumminia of Tony T’s in Greene, New York, was awarded due to his efforts to provide free meals to school-aged children. Even when school districts began providing lunches, he and his team chose to donate free meals Tuesday through Friday to individuals over 65.

The list grows weekly as Visions continues to recognize those with the heart of a hero. ABC is proud to be part of the journey and efforts like these made by our clients.