ABC Creative recently enhanced its bragging rights with two new additions to the award collection. The Telly Award is a national honor for excellence in video and we grabbed a pair of the hardware this year for work with Visions Federal Credit Union and the Salvation Army.
A promo video for the Salvation Army earned a bronze award in the not-for-profit category. The organization wanted to raise awareness of the dozens of services they offer beyond the holiday kettle campaign most folks are familiar with. ABC put together a concept that outlined their mission and outreach with compelling copy and engaging graphics in just under two minutes.
We worked with longtime client Visions on a widely distributed branding spot that scored a silver award in the financial services category. ABC conceptualized a “dinner date” that used humor to illustrate the superiority of credit unions over banks. The broadcast commercial has been airing frequently across Visions’ three-state footprint of New York, Pennsylvania and New Jersey.