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Good Times in Greater Binghamton

(10/15/14 – Syracuse, N.Y.) Binghamton is a great destination in Central New York with plenty to eat, see and do. It’s also a popular spot for regional conventions and home to 16,000 students at Binghamton University.

The Greater Binghamton Convention & Visitors Bureau wanted to target folks passing through: Business trips, graduations and family gatherings. It also wanted a resource for residents, who might not be aware of the many options for nightlife, restaurants, the arts, events and attractions.

So, ABC built a mobile website with access to all the cool things to do for all these people on the move: BingThings.com – “While You’re Here.”

Next, ABC put together a solid strategy to put the mobile website in motion.

We timed the BingThings.com launch to coincide with a major event that attracts many out-of-towners and then went to work building buzz.

ABC added an Instagram account to our social media we handle for Greater Binghamton. We engaged Binghamton businesses to help with a countdown that was shared on Facebook and Twitter by way of Instagram. The creativity caught on as each business put its own twist on the countdown.


The final piece: Capitalize on foot traffic downtown where most of these “BingThings” live. On the eve of the launch, ABC dispatched its undercover marketing operatives to blanket the city with spray-chalked stencils.

The stunt got us some interesting reactions. It also got results.

  • • Nearly 70 percent of the site’s visitors typed in the URL directly
  • • Two-thirds of the traffic came from the targeted mobile devices
  • • Our client added a new social media platform to its arsenal
  • • We got out of the office

It’s just one example of how idea-based marketing works. ABC doesn’t just build the website, issue a press release and crank out collateral. We utilize all available tools to get the word on the street … quite literally in this case.

Drop us a line to learn more about our Web development, public relations and social media services.